Morningside Pharmaceuticals Ltd’s naming-rights arrangement with the Leicester Arena is our most ambitious sponsorship endeavour to-date.
Today, the 3,000 capacity in-door stadium and sports facility has been renamed Morningside Arena, Leicester.
It’s the home to the UK championship winning basketball team the Leicester Riders, as well as stages premium sports events like international boxing matches, comedy performances from the likes of Bill Bailey and music concerts which cater for every taste.
But for Morningside, the arena is about far more than just having our name associated with an iconic Leicester building. We want to give back to the community, so as part of the deal we are able to offer space in the arena to charities, good causes and community groups to use free of charge.
At the naming ceremony, our Chief Executive Dr Nik Kotecha OBE, said: “We’re committed to making a difference to our local community and the arena is a superb new facility for the city, the county and for the East Midlands.
“Through this partnership, we will be able to offer the venue for one day a month to local and national community projects which will be extremely valuable to all that benefit.
“We are thrilled to be making this commitment to improve the overall experience for users of the venue, and to support the use of the arena for community and charitable activities.”
Arena Director and Leicester Riders Chairman Kevin Routledge, added: “The arena and all of its partners are absolutely delighted with this naming rights sponsorship with one of Leicestershire’s great and global firms.
“We have all been working very hard to put the Arena on the sporting and entertainment map, as a flexible high-class arena, without losing our community focus, and working with Morningside Pharmaceuticals will be hugely beneficial to our strategy.”
Leicester Arena was opened in January 2016 as part of a collaboration between the basketball club, Leicester College and Leicester City Council.